FAQ
Common Questions, Straight Answers
Getting Started
Most website projects run $1,200 to $1,500, depending on how many pages and features you need. Larger builds like online stores are quoted separately. You get one clear, fixed quote before any work begins — no surprises, and never hourly billing.
Most sites are completed in 2–4 weeks from the time we receive your deposit and content. Complex projects like ecommerce stores may take 4–6 weeks. We’ll give you a specific timeline in your proposal and stick to it.
It helps, but it’s not required. We can work with whatever you have. If you need help writing content for your pages, we offer copywriting as part of the project. Stock photography is also available if you don’t have professional photos yet.
Usually, yes. Depending on what you have, we’ll either redesign it or rebuild it properly, which is often faster and cheaper than patching an outdated site. We’ll tell you which makes sense on your free consultation.
Not even a little. Most of our clients aren’t technical — that’s why they hire us. We explain everything in plain English, never talk down to you, and make sure you feel comfortable before, during, and after the project.
That’s actually the most common starting point. We’ll do a free consultation call where we ask about your business, your goals, and your customers. From there, we’ll recommend exactly what makes sense for your situation and budget. No pressure, no upselling.
AI Automation
The repetitive work that eats your week: booking and scheduling, appointment reminders, follow-up emails and texts, tracking new leads, sending quotes and invoices, and moving information between the tools you already use. We start by finding where your time goes, then automate the biggest time-wasters first.
AI automation plans start at $3,000. The final price depends on how many tasks we automate, how many tools need to connect, and the features you want. After a free consultation, you get one fixed quote before any work begins.
No. We build it, test it, and show you how it works in plain English. Most automations run in the background, and you only see the results: fewer missed follow-ups and less time on admin.
You do. Your automations run on accounts in your business’s name, we only connect the tools you approve, and you can remove our access at any time.
We test everything before handing it over and fix anything that breaks in the first 30 days at no cost. After that, a monthly support plan keeps your automations running and adjusts them as your business grows.
Money & Trust
We take a 50% deposit to start and the remaining 50% at launch, once you’ve approved everything. You’ll receive a formal invoice for every payment with a clear paper trail.
Our process includes 1–2 rounds of revisions at no extra cost. You’ll see the design on a private preview link before anything goes live, and we won’t launch until you’re satisfied. If we fundamentally can’t agree on direction, we’ll part ways professionally and you’ll only be responsible for the work completed.
Fair concern. We provide a signed scope-of-work agreement before collecting any payment. It specifies exactly what you’re getting, when you’re getting it, and what happens if either side needs to walk away. We also share progress regularly through your private staging link so you can see the work happening in real time.
Flat rate for projects. You’ll know the total cost upfront before we start. No surprises. For ongoing services like ad management or maintenance, we charge a fixed monthly retainer. We don’t do hourly billing because it punishes you for asking questions and rewards us for working slowly — neither of which is fair.
Yes. If you need to cancel, you’re responsible for the work completed up to that point. We’ll provide everything we’ve built so far, but we retain ownership of any undelivered work. This is clearly spelled out in the agreement signed before we start.
No. Your quote covers everything we discussed. If you request something outside the original scope (which happens and is totally normal), we’ll send you a change order with the additional cost BEFORE doing the work. You approve it or skip it — your call.
Ownership & Control
Yes, 100%. Once the project is paid in full, you own the design, the content, and the site itself. It lives in your own Framer account, under your name and billed to you. We don’t hold your site hostage or lock you into a long-term contract.
Absolutely — that’s the whole point. We build on Framer, which lets you click any text or photo and change it right on the page. Update your hours, swap photos, add blog posts, and edit text without needing to call us. We’ll even record a short walkthrough video showing you exactly how.
We set you up to edit content, not the design or layout, so it’s very difficult to break anything. And every change is saved in the site’s version history, so if something goes sideways we can roll it back in minutes.
Yes, no strings attached. Your site lives in your Framer account, and any Framer designer can work on it — just invite them. You’re never locked into working with us. We think that’s the way it should be — you should stay because we’re good, not because you’re trapped.
Your website lives in your own Framer account with your own login. It doesn’t depend on us to keep running. If we disappeared tomorrow, your site would still be live and fully functional.
Ongoing Support
You don’t have to. Framer handles hosting, security, and speed for you, so there are no plugins to patch. Our care plans start at $50/month for people who’d rather not touch the site at all: we make your updates, keep an eye on it, and check how it’s performing.
Up to 30 minutes of content edits per month. A monthly check of speed, forms, and Google visibility. A short monthly traffic report. Priority support response.
Anything beyond routine content updates (like adding a new page, building a new feature, or redesigning a section) is scoped as a mini-project with its own clear quote. We’ll tell you the cost before we touch anything.
Hosting comes with Framer. The plan is in your name and you pay Framer directly — typically $10–30/month depending on the size of your site. We handle the setup, domain connection, and launch.
Marketing & Results
We build every site with SEO best practices: proper page titles, meta descriptions, fast load times, mobile-friendly design, schema markup, and a sitemap submitted to Google. However, ranking on page one takes time and ongoing effort — usually 3–6 months of consistent content and optimization. We offer SEO services if you want to accelerate this.
Most small businesses waste money on ads because they set them up themselves using Google’s “smart” defaults, which are designed to spend your budget quickly, not efficiently. We set up campaigns with proper keyword targeting, negative keywords, conversion tracking, and manual bid controls. You’ll know exactly what’s working and what isn’t.
We set up tracking from day one. Google Analytics shows you how many people visit your site, where they come from, and what they do. For ad campaigns, you’ll get monthly reports showing impressions, clicks, leads generated, and cost per lead. No vanity metrics — just numbers that actually matter to your business.
We built a system that automatically searches the internet for businesses that might need our services. It finds them, checks their online presence, scores how likely they are to need help, and then drafts personalized outreach messages. Think of it as a full-time sales researcher that works 24/7 and costs almost nothing.
That’s exactly who we built this for. We’re not a big agency with overhead to cover. We’re a small shop that works with small businesses because we understand the budget constraints. A properly built website that shows up on Google and converts visitors into calls is worth more than any billboard or Yellow Pages ad.
About Us
Yes. Sidekick Consulting, LLC is a Washington company based in Kent, run by Carson Henley. Carson does the work himself — building websites, setting up systems, and making the tech run smoothly. We’re small on purpose: when you hire us, you work directly with the person building your site.
Bigger agencies charge $10,000–50,000+ for what we deliver at a fraction of the cost because they have office leases, account managers, project coordinators, and layers of overhead that get billed to you. We don’t have any of that. The person you talk to is the person building your site.
You can, and for some businesses that’s fine. But if you’ve tried it and ended up frustrated, or if your site looks “okay” but isn’t actually bringing in customers, that’s the gap we fill. We don’t just make it look good — we build it to actually generate leads and sales.
Absolutely. Check out the Work section to see who we’ve worked with, and ask on your consultation call for example sites in your industry. We’re also happy to connect you with a reference if you’d like to hear directly from someone we’ve worked with.
Fill out the contact form on this page or email us directly at sidekickconsulting@protonmail.com. We’ll set up a free 15–20 minute call to learn about your business and what you need. After that, we’ll send you a clear proposal with pricing, timeline, and exactly what’s included.
Still have questions?
Book a free consultation and we’ll answer them directly.